How RealestK Went from a $40 Music Video to Millions of Streams

Author: Ourselves
Published: Thu 06 Feb 2025
Episode Link: https://ourselves.podbean.com/e/how-realestk-went-from-a-40-music-video-to-millions-of-streams/

In this exclusive interview, rising R&B star RealestK sits down to discuss his meteoric rise from the depths of Toronto’s music scene to TikTok stardom. He reveals how he cracked the TikTok algorithm, turning covers into a dedicated fanbase and leveraging viral momentum to build a real music career. RealestK shares intimate details about his personal struggles, including dealing with an eating disorder, and how his relentless passion for music kept him going. Discover the behind-the-scenes story of his viral hits like 'Wait For Me' and 'Toxic,' created with minimal resources yet resonating with millions. He also opens up about the pressures of sudden fame, touring challenges, and the pivotal advice from his family that fueled his success. This candid conversation offers a raw look into the life of one of music’s most promising young talents.

00:00 Intro

01:26 Family and Cultural Influences

03:59 Discovering Music Passion

07:28 The Birth of Realest K

10:40 TikTok Strategy and Success

16:09 Building a Core Audience

19:00 First Viral Hit: Wait For Me

22:23 Navigating Early Success

29:50 Balancing Life and Music

37:43 The Breakthrough Moment

38:05 Discovering the Perfect Beat

44:38 Struggles with Social Media

45:43 The Viral Chandelier Video

46:01 School and Social Media Clash

57:55 The Big Break

01:04:24 Proving Yourself in the Industry

01:05:38 Navigating the Business Side

01:07:13 Financial Success and Lessons Learned

01:08:28 The Reality of Major Labels

01:21:59 Touring with NAV and Overcoming Adversity

01:30:23 Lessons from Performing Live

01:39:16 Advice for Aspiring Artists