Your digital transformation is only as good as your data: tips on avoiding ‘shiny object syndrome.’

Guests: Allen Turner, Advanced Analytics Team Lead, International Paper
Co-host: Mariana Sandin, Industry Principal, AVEVA.


We speak with Allen Turner of International Paper (IP) about the unique challenges of digital transformation in a legacy industry like pulp and paper. Mr. Turner, as part of International Paper’s global technology team, is working on an initiative called “mill of the future,” which focuses on cost savings and optimization across International Paper’s mills. Mr. Turner lays out the importance of establishing foundational data quality—or “cleaning up the messy basement” of old data tags and stale data tags—in order to ensure a successful digital transformation project.

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