How to Start a Record Label YouTube Channel (PLAYBACK EPISODE)

YouTube isn't just for viral videos—it's a powerful platform for indie record labels to connect with fans, showcase their artists, and grow their audience.

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In this episode, we break down why every label should consider investing in a YouTube channel, from its role in discovery (hello, Google search!) to its growing slice of the music streaming pie.

We’ll guide you through:

✅ Choosing between an artist channel or a label channel

✅ Creating compelling content like music videos, live performances, and behind-the-scenes moments

✅ Building a consistent posting schedule to keep your audience engaged

✅ Setting clear objectives—whether it's SEO, marketing, or turning YouTube into a primary listening destination

If you're ready to unlock YouTube’s potential for your label, this episode has the tips you need to get started!

Learn more here: http://otherrecordlabels.com/youtube