What on Earth is a 'Perfect Patient'?

How do you fill your practice with the perfect patients? Well, It all comes down to marketing, educating and informing the local community about who you are and what you do. Tune in to another episode of the Osteobizness podcast as your host, Gilly Woodhouse bring you tips on social media marketing, how to focus on your specialisms and why understand your patients pain points is essential to success.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• There’s a lack of information and understanding that leads patients to be unsure about trying osteopathy. Educating your local community is vital to the success of your practice. Potential patients must understand the value of the help osteopathy can provide.
• Targeted marketing is like an archer aiming for the bullseye with precise accuracy and with robust social media marketing you can target your ideal client and grow your practice with more of your perfect patients.
• Focus on your chosen specialism as an osteopath, it’s here where you can really make a name for yourself and master your niche which will lead to referrals, testimonials and increased word of mouth.
• Listen to your patients and understand the pains of why they need treatment. Here lies your social media marketing messages, you can use these pain points to connect with your ideal clients and drive them towards your practice.
  
  

BEST MOMENTS
“Marketing is educating and informing the local community about who you are and what you do, with the aim of bringing patients towards your practice.”

“Education is key in the UK as there is a huge reliance on NHS treatment”

“Spray and pray marketing is too vague, general and it is not at all targeted.

“By focusing on your ideal client you will find that you attract more of that client base.”

“95% of my clients are osteopaths but that doesn’t mean I cannot help other professions, it means I’ve established a strong presence in my niche”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media