The 5 E's of your Easy Marketing Plan

In today’s episode of the Osteobizness podcast Gilly shares with you an easy to follow step-by-step marketing plan to help you attract more patients. Learn how to use social media to your advantage by building your brand, engaging with your community and educating your audience.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• People need to know you exist, they need to know who you are, they need to know where you are, they need to know how you help them and they need to like you.
• Be consistent and persistent with your marketing and aim for engagement because when people interact and remember your content they will feel emotion. 
• Your marketing needs to be educational and to inform your community about what you do. Make the complex simple and educate your audience about how your expertise can be the solution to their pain.
• Engaging posts will grow your following because social algorithms push posts that spark engagement.
• Sharing and showcasing examples of your work, client success stories and how you have helps people will help to show your value to your community. Customer testimonials will resonate with your audience and help to build your credibility and expand your client base. 

BEST MOMENTS
“Social media marketing is your best chance to attract more patients towards your practice”
“Make the complex, simple, teach us some things about the body and how we can look after ourselves.”
“Posting questions and polls on social media will spark engagement”

“Don't be afraid to ask for testimonials”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media