Marketing - Meet Them Where They Are

Marketing is subtle and aims to educate but you need to do it in a way that speaks to your potential patients in the right way. Join Gilly as she dives into the fundamentals of marketing, why it’s essential to create engaging content, how you can empathise with your patients and what meeting them where they are really means.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Sales talks about the benefits of a product or service and why you should buy it but marketing is different. It's more subtle and aims to educate and inform your potential patients.
• What does then meet them where they are really mean? It means really understanding what their pain level and current experience is. Talking to potential patients in their language and interacting with them where they hang out.
• To market to potential patients you can create content that highlights their frustrations, you can illustrate with stories of typical patients who have been there before and shine a light on their problem. Empathise with them about how it's making them feel and what these issues are stopping them from doing.
• Target your marketing light at one sector of the community at a time. Find your perfect patients so you know who you’re talking to and what you’re talking to them about.

BEST MOMENTS
"I used to think that sales and marketing was the same thing. But there’s a difference between selling things and marketing things."

“Illustrate and use testimonials from similar patients and tell their stories.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

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