Diana Rowlands Explains Why Blog Posts are a Website Essential

Gilly is joined by ex-Osteopath and expert blog writer Diana Rowlands. Together they discuss the power of writing, how to design a best-in-class website to represent your practice and grow your business and why it’s essential to showcase your expertise and remain patient-focused at all times. 

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KEY TAKEAWAYS

• It is painful writing blog posts when you're trying to run your business and your focus is elsewhere. I ease, the pain of osteopaths having to write their own blog as often they don't want to or don’t have enough time.
• The benefits of adding a blog to your clinic's website are huge. It really gets you and your work noticed, it helps to build your brand and it gives you a voice to connect with the community. The best way to grow your practice is for people to be able to come and look at your website, demonstrate that you’re helpful and provide a solution to their problem in a trustworthy manner.
• Blogs shouldn’t be harsh or salesy, it doesn’t fit with Google and your traffic will bounce. Blogs need to build trust and help you come across in a friendly and authentic way.
• A simple five-page website template design gets straight to the point and can be easily focused on the potential patient. You don’t need a massive website where the user can get lost, it needs to be relevant, serve what people are searching for and written in an easy to understand terminology that people can understand.

BEST MOMENTS
“Having the right voice is key to the people that you're trying to serve because when people are searching for a solution, they're searching for something on their own, in their own language”

“A website needs to be patient-focused and there must be a shop window into how that potential patient might come through the door.”

“A block page is great for displaying blogs and especially in osteopathy we often talk about therapeutic relationships and people.”

“What is your best business tip for? Showcase your expertise.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Diana Rowlands is an ex-Osteopath graduating from the British School of Osteopathy and is an expert blog writer.

CONTACT METHOD
Diana Rowlands: pennproof@gmail