Nothing Ear 1 and India’s TWS earphone market

OnePlus co-founder Carl Pei is back, with Nothing. Its first product is Ear 1, a pair of true wireless stereo (TWS) earphones like the AirPods.

Gadgets 360 audio guru Ali Pardiwala, Headphone Zone founder and CEO Raghav Somani, and MySmartPrice editor-in-chief Ershad Kaleebullah join host Akhil Arora to talk about Nothing and India’s TWS market.

We discuss why Nothing is making its debut with wireless earbuds, what it’s offering in terms of features (including active noise cancellation), and how it’s undercutting competition in India. The Ear 1 cost just Rs. 5,999 as opposed to $100 (~Rs. 7,500) and £100 (~Rs. 10,400) elsewhere.

Read: Nothing Ear 1 first impressions

Along the way, we delve into the big problems with TWS earphones — owing to tiny (custom-made) batteries, they don’t last very long and in turn, are generating a lot of e-waste — and what Indians generally want when they are in the market for new wireless buds.

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Chapters

• Intro (00:00)


• Why truly wireless earbuds (00:49)


• Ear 1 are good (03:11)


• …but not too good (07:01)


• That price tho! (08:48)


• Who is Nothing? (10:53)


• Android vs iPhone (13:37)


• ANC is a checkbox (16:21)


• But most don’t care (21:00)


• Battery life meh (23:20)


• TWS’ biggest problems (24:51)


• Outro (29:34)

Photo credit: Nothing