How HMD Global Is Planning to Make Nokia Phones Successful in India — Orbital exclusive

Nokia brand licensee HMD Global has launched a list of smartphones and feature phones in India in the last one year. But how it is planning to take on the likes of Realme and Xiaomi? We discuss.

Gadgets 360 senior reviewer Aditya Shenoy joins host Akhil Arora to talk about the past, present, and future of Nokia phones in India with HMD Global VP for India and MENA Sanmeet Singh Kochhar.

Kochhar tells us about the different Nokia smartphone series that are aimed to target a variety of Indian consumers. He also talks about the newly launched Nokia XR20 and encourages our listeners to drop the phone to test its ruggedness live.

We also discuss on the ongoing ‘Make in India’ moves by HMD Global and how it is doing research and development (R&D) natively in the country. Kochhar also reveals plans to start importing Nokia phones from India to global markets.

Apart from phones, HMD Global also has accessories under the Nokia brand. Kochhar tells us that there are plans to launch the Nokia T20 tablet in India soon — alongside maintaining the phones and accessories.

We wrap up by asking the executive on how HMD Global stands against the legacy Nokia brand that once became a household name in India and around the world.

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Chapters

• Intro (00:00)


• COVID-19’s impact and outcomes (01:36)


• Sudden shift in the smartphone market (11:06)


• Nokia phones against Realme and Redmi models (15:22)


• What’s in store for the premium market (24:31)


• The rugged phone (29:08)


• ‘Make in India’ moves by HMD Global (32:42)


• Company's first Android tablet (37:16)


• Nokia as a household name (39:54)


• Outro (43:05)

Photo credits: HMD Global, MakeinIndia.com