How Asus is planning to win the laptops market in India

Asus is one of the known players in the PC and laptops market in India, with a range of ZenBook, VivoBook, and ROG models that cater to a wide range of audience.

Gadgets 360 Executive Editor Jamshed Avari joins host Akhil Arora to talk with Asus India Business Head of System Business Group for Consumer & Gaming PC Arnold Su to understand the laptops market in the country and how the company is planning to grow its presence.

Su talks about how COVID-19 impacted the PC and laptops market in the country. He also details the online vs offline sales of laptops.

Alongside detailing the market trends, Su mentions plans to bring some of the latest models to India in the coming future. He also reveals that Asus is set to bring its foldable ZenBook 17 Fold to the market.

We also talk about the market performance of affordable laptops in India. Asus has a list of models under the VivoBook series that target consumers looking for affordable options in the market. The discussion also revolves around how the market is shifting towards form-factors including thin-and-light and 2-in-1 models.

And we conclude the talk by discussing how Asus as a brand is received in India, and how buyers in the market rate the company compared with other possibly more familiar names in the PC laptop industry.

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Chapters

• Intro (00:00)


• COVID emerged as an opportunity (00:57)


• Market of budget laptops in India (07:42)


• Online vs offline sales (12:16)


• What's coming from Asus? (16:42)


• Foldable laptop and other exciting models incoming (21:36)


• Smartphones challenging PCs these days? (26:39)


• Outro (30:28)

Photo credits: Asus, Samsung