Y2K is back? Out of stock affecting SEO? Core Web Vitals Winners

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Y2K 22? How does an out of stock product page affect SEO? What platform is winning the Core Web Vital Game? A new app to improve SEO with Shopify, the metaverse and ecommerce, and a Search Console bug fixed.

Full Post: https://opinionatedseo.com/s2e3

Y2K strikes again. This time for 2022, but it’s actually the exact same issue we had 22 years ago with dates being stores as 2 digit numbers. If you are active in email marketing, especially B2B, this may have affected you.

https://techcommunity.microsoft.com/t5/exchange-team-blog/email-stuck-in-exchange-on-premises-transport-queues/ba-p/3049447 

How are you handling out of stock or low stock items, and does this affect SEO? The low stock question was asked on Twitter to John Mueller.

https://twitter.com/mckeinze1997/status/1478421272161927168

https://moz.com/blog/how-to-handle-temporarily-out-of-stock-product-pages 

Shopify is doing a great job in the core web vitals area. Using data from HTTPArchive, Barry Adams noted that Shopify is performing better than AMP pages.

https://twitter.com/badams/status/1478340899088343040 

Yoast is best known for being an SEO plugin for WordPress with over 12 million users. They just announced their Shopify App which goes live on January 18th 2022.

https://yoast.com/yoast-seo-is-coming-to-shopify/ 

There was a user issue in Google Search Console where full users may have seen their status as delegated users and not have the full ability to do things like add new users. 

https://support.google.com/webmasters/thread/136042635/are-you-not-seeing-users-and-permissions-in-search-console-settings-read-this?hl=en 

The Harvard Business Review wrote an article about brands entering the metaverse. 

Some brands to note:

Nike filed several trademark applications directly related to downloadable digital goods specifically for the metaverse. 

To see some real world implementations, visit on your browser in the links below.

https://hbr.org/2022/01/how-brands-can-enter-the-metaverse

https://www.emarketer.com/content/social-commerce-2021

https://www.cnbc.com/2021/11/02/nike-is-quietly-preparing-for-the-metaverse-.html 

Perfect Corp. virtual booth experience @ CES 2022: https://www.perfectcorp.com/business/CES2022 

And since it seems we can’t go a day without talking about TikTok, an article from the Verge suggests that TikTok is testing a new feature that is similar to the Twitter retweet function. 

https://www.theverge.com/2022/1/4/22867456/tiktok-share-repost-retweet