SEO Office Hours with John Mueller Jan 7th, 2022 Recap

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Today is January 10th, and I’ll be recapping the Google SEO Office Hours from January 7th 2022 which ran just under an hour. There was somewhat of a theme this office hours with a lot of questions around internationalization and language, subdomains and subfolders, and of course indexing and crawl budget.

Full show notes @ https://opinionatedseo.com/s2e6 with links and more detailed descriptions.

As always, a synopsis of the question and answer, my opinion, and a link to the question in the video. I’ll skip questions that didn’t really have an answer or were so unique I don’t think it would apply to most marketers.

• We started off with another crawl budget question. Blogging consistently compared to someone who doesn’t, will Google crawl at a different rate? Does consistency have anything to do with ranking?
• If I post less often and less consistently, will Google pull my sitemap less frequently.
• Google will not penalize you for having duplicate content on your site
• If you have an older piece of content and you are updating it, should you repost it, or update the old post. 
• HREFLang again. The question was about a site that was doing well in one language. How should the HREFLANG tag be handled?
• Page experience. Are there more than just the three that we can see in Search Console. 
• What data is Google Chrome collecting from users that is used for rankings?
• They don’t have HREFLANG tags setup, should they?
• Updates to job related markup for direct reply. 
• They moved from folders to subdomains for country based jobs. 
• How to get another language version of a website into top stories.
• Since the number of features are increasing, how is search console calculating rankings?
• Their JavaScript rendering has some forward slashes in it that GoogleBot is interpreting as a URL and they’re seeing errors in search console from this. 
• Another question about subdomain and subfolder related to languages.
• Using rel=nofollow on links to a page to effectively no index it.
• Another my page isn’t indexed yet question.
• Pruning low quality content. What is the minimum traffic to keep an article?
• Structured markup - specifically breadcrumbs.
• New extensive review updates, how is that affecting new e-commerce sites?
• They had a lot of content theft, and after having them removed via DMCA, they didn’t see any increase in ranking. 
• Google is pulling the wrong info for his site, specifically the dates are pulling the wrong year, and showing up in the SERPs.