1. EachPod

Opinion Party | The Marketing Podcast - Podcast

Opinion Party | The Marketing Podcast

The marketing podcast where we interrogate marketing's most deeply held beliefs through data and expert insights.

Brought to you by BAV Group

Find us at https://www.theopinionparty.com

Opinion Party is brought to you by:
BAV Group, the world’s leading authority on data-driven branding. ™️

Our strategic consulting services transform brand growth into brand = growth. Whether you need to analyze, transform, or grow your brand, our team provide solutions based on 30 years of proven methodology and results.

Learn more at https://www.bavgroup.com.

CREDITS: Season II
Hosts: Laura Jones
Executive Producer: Laura Jones & Ketzirah Lesser
Production: Bronac McNeil Photography & Film

Growth Business Purpose Marketing
Update frequency
every 6 days
Average duration
27 minutes
Episodes
18
Years Active
2025
Share to:
From Shareholder Value to Stakeholder Impact with Marc de Swaan Arons

From Shareholder Value to Stakeholder Impact with Marc de Swaan Arons

Opinion Party: the marketing podcast 
brought to you by BAV Group & IRG 

From Shareholder Value to Stakeholder Impact: 
How the Institute for Real Growth is Reshaping Marketing Leadership with Guests

00:27:27  |   Wed 03 Sep 2025
Season 2: Coming Soon || Opinion Party: the marketing podcast

Season 2: Coming Soon || Opinion Party: the marketing podcast

🪩 Opinion Party: the marketing podcast 🪩
Season II: Coming Soon

The marketing podcast where we explore marketing's most deeply held beliefs through data and expert insights.
Find us at https://www.theop…

00:01:02  |   Thu 07 Aug 2025
The Myth of the Global Brand w/Peter Everett

The Myth of the Global Brand w/Peter Everett

In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the myth of global brands, discussing how brands can appear differently across markets and the challenges of maintainin…

00:45:58  |   Wed 16 Jul 2025
Opinion Party: Season 1 Guests

Opinion Party: Season 1 Guests

Opinion Party, the marketing podcast, examines the most pervasive myths in modern marketing through the cold, cruel lens of data. 

Season 1 features hosts Laura Jones (CEO, BAV Group) and Jason Gaikow…

00:00:50  |   Tue 24 Jun 2025
The Brand Purpose Pivot w/Samuel Monnie

The Brand Purpose Pivot w/Samuel Monnie

In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the concept of brand purpose and its significance in modern marketing. They discuss the evolution of purpose-driven bus…

00:58:37  |   Tue 17 Jun 2025
Preview: The Brand Purpose Pivot w/Samuel Monnie

Preview: The Brand Purpose Pivot w/Samuel Monnie

In this 3 minute version episode 8 of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the concept of brand purpose and its significance in modern marketing. They discuss the evolution of…

00:02:51  |   Mon 09 Jun 2025
Should Brands Take a Stand? w/Kimberly A. Whitler

Should Brands Take a Stand? w/Kimberly A. Whitler

In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski engage in a deep discussion about whether brands should take a stand on social issues. They explore the data behind brand loyal…

00:56:02  |   Tue 03 Jun 2025
Preview: Should Brands Take a Stand? w/Kimberly A. Whitler

Preview: Should Brands Take a Stand? w/Kimberly A. Whitler

In Season 1, Episode 6, of Opinion Party, hosts Laura Jones and Jason Gaikowski engage in a deep discussion about whether brands should take a stand on social issues. They explore the data behind bra…

00:02:56  |   Wed 28 May 2025
Laughs or Liability w/Fumi Abe

Laughs or Liability w/Fumi Abe

It's S1 E5 of Opinion Party! Hosts Laura Jones and Jason Gaikowski explore the intersection of brand humor and marketing with comedian  @thefumiabe   . They discuss the evolving role of humor in adve…

00:53:36  |   Wed 21 May 2025
Preview: Laughs or Liability with Fumi Abe

Preview: Laughs or Liability with Fumi Abe

A three minute version of S1 E5 of where Opinion Party, where hosts Laura Jones and Jason Gaikowski explore the intersection of brand humor and marketing with comedian Fumi Abe . They discuss the evo…

00:02:56  |   Tue 13 May 2025
The Authenticity Trap w/Tina Cartwright

The Authenticity Trap w/Tina Cartwright

In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski delve into the concept of authenticity in branding, particularly in the context of motherhood. They discuss the challenges and …

00:58:36  |   Tue 06 May 2025
Preview: The Authenticity Trap

Preview: The Authenticity Trap

In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski delve into the concept of authenticity in branding, particularly in the context of motherhood. They discuss the challenges and …

00:02:56  |   Tue 29 Apr 2025
The Downside of Fame w/Jason Falls

The Downside of Fame w/Jason Falls

In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the complexities of fame in marketing, discussing the pitfalls of pursuing fame for its own sake versus focusing on gen…

00:54:07  |   Tue 22 Apr 2025
Preview: The Downside of Fame w/Jason Falls

Preview: The Downside of Fame w/Jason Falls

A preview of Season 1, Episode 3 of Opinion Party, where hosts Creators & Guests

explore the complexities of fame in marketing, d…
00:02:30  |   Tue 15 Apr 2025
Trust Me, I'm a Marketer w/John Sabine

Trust Me, I'm a Marketer w/John Sabine

In this conversation, Laura Jones, Jason Gaikowski, and John Sabine discuss the critical role of trust in branding, particularly focusing on Merriam-Webster's unique position as a trusted brand in a …

00:52:11  |   Tue 08 Apr 2025
Preview: Trust Me, I'm a Marketer w/John Sabine

Preview: Trust Me, I'm a Marketer w/John Sabine

A sneak peek into episode 2 with Laura Jones, Jason Gaikowski, and John Sabine of Merriam-Webster where discuss the critical role of trust in branding, particularly focusing on Merriam-Webster's uniq…

00:02:52  |   Wed 02 Apr 2025
Opinion Party: Trailer

Opinion Party: Trailer

Introducing Opinion Party and your hosts Laura Jones and Jason Gaikowski who will delve into the pervasive myths in modern marketing, emphasizing the importance of data-driven decision-making across …

00:01:53  |   Wed 19 Mar 2025
Welcome to Opinion Party w/Laura Jones and Jason Gaikowski

Welcome to Opinion Party w/Laura Jones and Jason Gaikowski

In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski delve into the pervasive myths in modern marketing, emphasizing the importance of data-driven decision-making. They discuss the…

00:46:54  |   Wed 19 Mar 2025
Disclaimer: The podcast and artwork embedded on this page are the property of BAV Group. This content is not affiliated with or endorsed by eachpod.com.