How Lianna Patch Reinvented Her Copywriting Business

Lianna Patch wasn’t thrilled with the work she was doing, who she was doing it for, and the lack of fun she was having as a professional copywriter. So she changed everything and relaunched her Punchline Copy business with a focus on comedic copy. 

Brian and Lianna’s conversation was recorded on  December 13th, 2023.

• (00:00) - How Lianna Patch Reinvented Her Copywriting Business


• (01:48) - The evolution of Pubchline copy


• (07:02) - Lianna's main client base


• (08:26) - How to be an ideal client


• (11:03) - How Lianna structures her business


• (15:44) - Offering productized services


• (19:02) - ..And larger projects?


• (20:06) - 2024's roadmap


• (24:05) - Moving from consulting to "passive" revenue