Choosing & Sustaining Product Ideas w/ Colleen Schnettler

Colleen Schnettler, founder of HelloQuery, joins me for a wide-ranging discussion around the question of choosing the right product idea to commit to as an entrepreneur. 

Brian and Colleen recorded this conversation on November 17th, 2023.

• (00:00) - Colleen Schnettler


• (01:02) - Twitter, Conference, and Podcast friends!


• (02:44) - Transitioning between between ideas


• (03:29) - Joining TinySeed


• (04:28) - the ZipMessage to Clarityflow story (as of Nov 2023)


• (15:55) - Emotional Runway


• (17:20) - Choosing a product idea


• (21:07) - Converting a service into a SaaS


• (25:34) - Riding a wave


• (29:31) - Evaluating potential ideas


• (33:05) - Validating ideas before building


• (40:34) - Audience growth vs. not


• (44:41) - What are you optimizing for?


• (50:05) - Survivorship bias


• (51:43) - Looking back on mistakes


• (54:04) - Shipping tiny ideas