Now You Can Afford: A Business Growth Blueprint

This podcast reviewss Tarek Abdel Salam's book, "Now You Can Afford," a practical guide for entrepreneurs, marketers, and business owners aiming to build and scale online ventures. The book introduces a "Ready-Set-Multiply" framework to attract customers, create compelling offers, and automate sales, drawing on the author's journey from a struggling salesperson to a marketing executive. It offers actionable advice on topics such as identifying ideal customers, competitor analysis, lead generation, sales copywriting, and business automation. The sources emphasize the book's practical, no-fluff approach and its applicability for both beginners and experienced professionals seeking modern digital strategies. Notably, the content also provides specific guidance for digital marketing agencies on how to implement the book's principles to enhance their client services and internal operations.

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