Google Reviews: Building Your Online Reputation

LOCAL REVIEWS ON GOOGLE BUSINESS PROFILE (GBP) AREN’T JUST A NICE BONUS—THEY’RE A MAJOR TRUST SIGNAL. WHEN POTENTIAL CUSTOMERS SEARCH FOR SERVICES LIKE YOURS, THEY’LL SEE YOUR AVERAGE STAR RATING AND SKIM THROUGH REVIEWS RIGHT AWAY. IF THEY LIKE WHAT THEY SEE, CHANCES ARE THEY’LL BOOK AN APPOINTMENT OR MAKE A PURCHASE. IF THEY SENSE TROUBLE, THEY’LL MOVE ON TO YOUR COMPETITOR IN TWO CLICKS OR LESS.

HERE’S A CRAZY STAT: **91% OF CONSUMERS** SAY THEY REGULARLY READ ONLINE REVIEWS BEFORE BUYING OR SCHEDULING A SERVICE. THAT’S BASICALLY EVERYONE! SO IF YOUR REVIEWS PAGE LOOKS LIKE A GHOST TOWN, OR WORSE, A BATTLEGROUND OF NEGATIVE EXPERIENCES, IT CAN SERIOUSLY HURT YOUR CREDIBILITY.

Listen in now on our team's podcast - Reviews: Why They Are Important For Every Business!

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