Ep 66. Afends | Taking on Commercial Hemp Production in Australia, Social and Environmental Benefits of Hemp, Balancing High Quality and Affordability, Navigating Red Tape and Overcoming Red Flags.

Afends are a Byron Bay-based surf and streetwear brand pioneering hemp as a sustainable fabric of the future. Staying true to their tagline of ‘question everything’ Afends are dismissing outdated propaganda and doubling down on their commitment to this eco-friendly fabric by stepping into commercial production in Australia.  It’s a ballsy move within the fashion industry - the second largest polluter in the world. Clearly, as an independent and values-led brand, Afends are taking both their place as role model for today's youth and the future they'll inherit seriously.