Ep 38. Lonely Planet | Tony and Maureen Wheeler set off on the Hippy Trail in the 70’s and became one of the world’s largest travel publishers.

A trek along Asia’s ‘hippie trail’ in 1972 led Tony and his wife Maureen Wheeler, to create travel publisher Lonely Planet. This was an absolute game-changer for the backpackers and adventure seekers across the globe featuring off the beaten track destinations and hard-to-find experiences.  

Tony keeps himself busy these days with his work for the Planet Wheeler Foundation’s, assisting on more than fifty projects in the developing world. As well as, The Wheeler Centre for Books, Writing & Ideas in Melbourne. He’s one inspiring person who truly believes in One Wild Ride’s motto - good business with positive impact and epic adventures.