Alicia Noori: Inspiring the Next Generation of Riders & Keeping them Safe | One Gang Ep. 106

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We welcome Alicia Noori, the owner of Peripheral Apparel and co-founder of Send It Sunday Ride. Alicia shares her journey from growing up in St. Louis as a tomboy with a love for bicycles to becoming a trailblazer in the motorcycle community. She discusses her path into motorcycling, spurred by her brother's encouragement and her desire to connect with him. Alicia's drive to enhance visibility and safety for motorcyclists through stylish, reflective gear led to the creation of Peripheral Apparel. The episode also explores her challenges in running a small business, the life-altering moments that inspired her, and her deep integration into the motorcycle community. You'll also hear about her experiences balancing her business with motherhood, the significance of authenticity in her brand, and her aspirations for future growth.

Timestamps:

00:00 Introduction to Alicia Nori and Peripheral Apparel
01:35 Alicia's Early Life and Introduction to Motorcycles
05:12 The Defining Moment: From Tragedy to Passion
06:32 Birth of Peripheral Apparel
12:52 Challenges and Triumphs of Running a Business
21:25 Balancing Life, Work, and Passion
27:51 Starting a New Job
28:40 Community Support and Exposure
30:00 Challenges of Being an Entrepreneur
32:38 Send It Sunday Ride
35:54 Authenticity on Social Media
39:26 Proudest Moments and Recognition
41:46 Overcoming Major Setbacks
44:33 Future Plans and Collaborations
47:23 Advice for Aspiring Entrepreneurs
49:04 The Joy of Riding
51:36 Connect

Connect with Alicia:
Website: https://peripheral-apparell.myshopify.com/
Alicia' Instagram: https://www.instagram.com/noori_alicia/?hl=en
LinkedIn: https://www.linkedin.com/in/alicia-noori-38a4326a/
Threads: https://www.threads.com/@noori_alicia
Peripheral Apparel Instagram: https://peripheral-apparell.myshopify.com/@peripheral_apparel
Peripheral Apparel Facebook: https://www.facebook.com/profile.php?id=100088344987750

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LeatherUp - Use Code "CW20" at checkout for 20% off! : https://www.leatherup.com/
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