Why the Best Ideas Don’t Always Make Sense
- Author
- Rob Jones
- Published
- Wed 12 Feb 2020
- Episode Link
- https://shows.acast.com/on-brand-with-rory-sutherland/episodes/whythebestideasdon-talwaysmakesense
How can we influence consumers to make choices based on desire rather than logic? Rory is joined by Gary Davey, CEO of SKY Studios and Tristan Thomas, VP Marketing of Monzo Bank to explore their commercial successes and debate why data and reason don't always result in the best creative ideas.
Hosted on Acast. See acast.com/privacy for more information.
