"The leaders aren't the boss - the consumer is the boss". Tom Moody VP & MD P&G Northern Europe
- Author
- Rob Jones
- Published
- Wed 16 Dec 2020
- Episode Link
- https://shows.acast.com/on-brand-with-rory-sutherland/episodes/theleadersarenttheboss-theconsumeristheboss.tommoodyvp-mdp-gnortherneurope
Tom Moody is VP & MD for Procter & Gamble Northern Europe. Rory quizzes him about 2020's biggest challenge - COVID. Tom explains how P&G's long tenure in the Fortune 500 is because the leaders aren't the boss, the consumer is the boss. Listen on and you'll hear how everyday there's a group of men in Reading shaving in front of a two way mirror! P&G's Gillette product developments must score a 2:1 preference ratio. Also, find out about the life-saving product that P&G makes and gives away for free.
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