Reshaping E-Commerce with Klarna. Rory meets David Sandström.
- Author
- Rob Jones
- Published
- Thu 17 Feb 2022
- Episode Link
- https://shows.acast.com/on-brand-with-rory-sutherland/episodes/reshaping-e-commerce-with-klarna
Rory chats with David Sandström, the Chief Marketing Officer for the ‘Buy Now, Pay Later’ giant, Klarna, who have over 90 million global users and perform two million transactions a day. They discuss the misconceptions around the business model, the challenges of marketing to an expanding and diverse customer base and Klarna’s plans to reshape the future of e-commerce. Plus discover why Rory thinks his postman is so great.
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