Building emotional connections between people and brands.
- Author
- Rob Jones
- Published
- Wed 19 May 2021
- Episode Link
- https://shows.acast.com/on-brand-with-rory-sutherland/episodes/buildingemotionalconnectionsbetweenpeopleandbrands-
Rory chats to Eddy Edwards from Dead Happy about how the brand is disrupting the life insurance market and trying to change attitudes to how we talk about death.
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