Being a challenger brand
- Author
- Rob Jones
- Published
- Mon 18 May 2020
- Episode Link
- https://shows.acast.com/on-brand-with-rory-sutherland/episodes/beingachallengerbrand
Rory is joined by John Schoolcraft, Global Chief Creative Officer for Oatly, and Jen Charon who is Co-Founder of LoanHood, as they discuss creative strategies and how to influence and encourage behaviour change. Plus, they chat about how Covid-19 has changed the way we work and whether it should instigate a future reform of our working practice.
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