Episode 41: Kate Bradley Chernis - Co-Founder & CEO, LatelyAI

Our 41st guest is Kate Bradley Chernis, Co-Founder & CEO of LatelyAI.


Owen and Kate discuss the Lately platform which claims to achieve a genuine sales conversion rate of 98% using Artificial Intelligence and how Sales & Marketing Alignment play a part in that. 

They talk about:

- How Lately uses A.I. to produce engaging content 

- How collaboration between teams can achieve higher sales conversion rates 

- Lead Generation from Sales & Marketing alignment 

- The types of social content that does and doesn’t work

- Why MRR should not be considered a key metric for a successful business  

- SaaS and why some salespeople believe it’s methods are ‘broken’ or outdated

- How to turn Listeners into Fans/Customers 

- What sales organisations want to achieve from content marketing