Podcast Evolution: Strategies for Visibility & Monetization in 2024 with Erin Billings

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Ever wondered how to pivot your podcasting strategy in an industry that's constantly evolving? 

That's exactly what Erin Billings and I tackle in our latest chat, packed with insights on staying afloat amidst market shifts like Spotify's cutbacks and the decline of ad revenue.

By dissecting four core elements of a successful podcasting ecosystem, we give you a masterclass on leveraging market research, analytics, and strategic marketing to not only reach but resonate with your audience.

Erin introduces the 'pod funnel' concept, a formidable strategy linking podcasts to lead generation and business growth, detailing how to craft compelling content that enthralls both public and private listeners, particularly during times of celebration.

Wrapping up, we examine the finesse of monetization within the podcasting realm, from dynamic ads to private podcasts, leveraging tools like Hello Audio for enhanced lead generation. 

Sharing personal experiences, we dive into the high conversion rates from targeted landing pages and the unexpected perks of intertwining media in podcast promotion. This episode is full of actionable insights whether you're a veteran podcaster or just tuning in, eager to refine your content strategy and excel in this ever-changing podcasting landscape.

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