Olivia Rodrigo: Closing GUTS, Igniting OR3 Hype & Her Next Era

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Olivia Rodrigo has truly capped off a monumental summer, closing not only her GUTS World Tour but ushering fans toward her next chapter with a stream of headline-making moments. Most notably, on August 3rd in Montreal, she wrapped the final show of her global tour with a bold symbolic move: Rodrigo jumped down into the crowd, removed her iconic GUTS rings, and handed them to fans, signaling the end of an album era and a personal connection seldom seen at superstar scale, as reported by People and widely shared on TikTok. The emotional send-off highlighted her appreciation and hinted at a transformation in her artistry. Only days later, fans received an email from Rodrigo herself confirming the tour’s official close, and teasing exciting new developments—urging them to clear their calendars for something special, a move interpreted by many as the unofficial launch of her third studio album era, dubbed OR3 by fans, as described on Olivia Rodrigo Daily. While no formal announcement or tracklist has landed, aesthetic clues abound: Rodrigo performed at Osheaga in a glittering red number three shirt and her official website switched from GUTS purple to bold red, with the butterfly logo reimagined in the same hue. This apparent rebranding has fueled intense speculation that red will be the visual anchor for OR3, providing fans and industry insiders with much to dissect but not yet publicly confirmed by Rodrigo herself.

Business-wise, Olivia is keeping her momentum post-tour. News broke that she’s releasing a premium, 136-page GUTS World Tour hardcover book packed with behind-the-scenes photos, posters, and collectibles from her 97-show, five-continent journey—offered for pre-order exclusively on her official site and expected to be a top-tier fan keepsake when it ships in October, per B1039. On the festival front, she electrified Lollapalooza Chicago with a serious headlining set and delighted fans by bringing Weezer onstage for surprise collaborations. Just weeks earlier at Glastonbury’s Pyramid Stage, she stunned the audience by bringing Robert Smith of The Cure for a joint performance, marking her debut as one of the youngest headliners in the festival’s history.

On social media, Rodrigo’s presence has remained strong. When a Donald Trump victory video featured one of her songs on TikTok, she swiftly acted to have it removed, clearly signaling her intent to control her music's political associations, according to AOL. Fans also noticed she ‘liked’ a Taylor Swift fan post during Grammys season, a quiet but public gesture that softened rumors of any feud, though as she told Rolling Stone, she insists there’s no beef and prefers to keep to herself. Meanwhile, she’s continued to speak out on humanitarian issues, including donating to UNICEF for Gaza relief and using her platform to support reproductive rights globally.

With the GUTS era solidly behind her, her social engagement, business moves, and cryptic artistic teases all point to Olivia Rodrigo’s next album rollout dominating both music and pop culture headlines in the weeks ahead. Speculation runs high that fans won't have long to wait before a new single, album drop, or bold creative pivot—making her every move, from Instagram likes to outfit choices, a headline in itself.

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