Liudmila Nazarkina, editor of the oikos case quarterly and oikos PhD Fellow at St Gallen University explores how sustainability can be taught with cases. Her guest is Michael Russo, the Charles H. Lundquist Professor of Sustainable Management at the University of Oregon. Michael is an author of several cases on mission-driven companies, including an oikos winning case on Seventh Generation. Michael is also a noted researcher and an author of an award-winning book published in 2010 and titled “Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably”.