Marketing That Connects with Jennifer Orechwa: Why Your Brand Story Matters More Than Ever

KEY TAKEAWAYS

• A strong mission and clear values help filter decisions and foster authentic brand voice.
• Internal alignment starts with modeling values and storytelling clearly to your team.
• Differentiation doesn’t require being loud—it requires being aligned.
• Create a referral flywheel by focusing on client experience and community trust.
• You don’t need to do everything. Start with conversations and clarity.

CONNECT WITH JENNIFER

Website: https://saltmarketing.co
LinkedIn: https://www.linkedin.com/in/jenniferorechwa
Podcast: Worth Your Salt: https://saltmarketing.co/worthyoursalt/ 
Join the Salted Edge Membership: Tools, automation templates & swipe files for practitioners at every stage

ABOUT SALT MARKETING

Salt Marketing helps overwhelmed health & wellness business owners build sustainable marketing systems with soul. Their approach blends strategy, storytelling, and automation to help you grow without burnout—and stay true to your values. Whether you’re running your first solo practice or scaling your third location, Salt helps you shift from scattered tactics to a scalable, systemized brand presence.

CONNECT WITH SHARON & OHANAPRENEURS

Email: [email protected]
Website: www.sharonotaguro.com
LinkedIn: https://www.linkedin.com/in/sharonotaguro/ 

ABOUT OHANAPRENEURS

The OhanaPreneurs Podcast is where purpose-driven professionals, creatives, and lifestyle leaders gather to grow through relationships—not hustle. Hosted by business strategist, NLP master trainer, and former wellness exec Sharon Otaguro, each episode blends island-rooted values with modern business strategy.  Whether you're scaling your first offer or stepping into soul-aligned leadership, this is your place to reconnect, recalibrate, and grow with Aloha.

Each week, you’ll hear real stories, powerful insights, and actionable tools for scaling without burnout, leading with heart, and growing through systems, not sacrifice. Whether you're designing your next offer or redefining what success looks like, you’ll leave every episode with something useful.

Because business is better when done together—in the spirit of Aloha.