A Guide to Simple CX with Joe Burton, CEO, TeleSign

Maybe you’ve noticed a common thread in every elevator you’ve ridden. They often seem to have a single name branded on the inside: Otis. Now, maybe you weren’t a child fixated on elevators and your caregivers didn’t ask you to stop pointing this out. But on the off chance you were, do we have the episode for you. When Elisha Otis entered the elevator industry in the mid 1800s, they were novel and dangerous. So he invented a way for them to become simple and secure: the elevator brake. From there, the world would be changed forever.

When it comes to simple and secure, no one understands it better than Joe Burton, CEO of TeleSign. Putting in the extra work to make sure his customers are more protected than ever is the perfect recipe for a simple CX. And today, he shares those insights with us. It’s a ride you don’t want to miss. 

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“If you go the extra mile, they'll stay at your website the extra minute.” - Joe Burton

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Time Stamps

* (0:00) How the elevator impacts your CX

* (6:36) What is TeleSign

* (8:24) How peace of mind betters CX

* (11:18) Safety and simplicity in the gaming industry

* (16:11) The intersection of technology and humans

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Sponsor

This podcast is presented by Oracle CX. 

Hear more executive perspectives on CX transformation at Oracle.com/cx/perspectives

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Links

Connect with Joe on LinkedIn

Check out TeleSign