Brad Antici (Butler Snow) & Justin Ergler (GSK) On How Understanding Clients' Needs Increases the Value of Legal Services

Justin Erlger (LVN board member and Director of Alternative Fee Intelligence and Analytics at GSK) and Brad Antici (Director of Strategic Pricing and Analysis at Butler Snow) talk about how Brad's trip to a fine clothier reinforced his belief that for both law firms and clients to maximize value in their relationships, law firms must take the time to get to know the client's business and also take the time to explain to the client the type and value of services they are delivering.