Toni McAlister - Tortoise and the Hare Racing

On today's show we talk to Toni McAlister. Toni and her husband put on several "not your ordinary" races. Including a Bacon Run, and a looped Ultra where you are "messed with by fairies".

Toni and Matt talk about:

• How she used to to run races based on post-race food options.
• How she and her husband come up with race ideas.
• Starting a race business.
• Growing from small race director to being hired to run others events.
• Knowing your target audience.
• Taco Bell.
• Much, much more.

Today's show is sponsored by: 

BoneFrog Challenge – ORM10 gets you $10 off all 2016 races.

MudGear – Order now for free shipping in the United States.