144 - Digital Transformation—from Helvetica to Now.

Today on Obsessed Show, we're chatting with Brett Zucker.

::::: This episode is brought to you by Yellow Images. :::::

Brett Zucker, CMO of Monotype shares how brands can best champion creativity to navigate and succeed during and coming out of a crisis. Specializing in design, tech and expertise, Monotype has helped strategize branding for Southwest Airlines, Alibaba, Google, Dominos and many others.

• How a creative identity will better equip brands for the shift from shareholder value to social value • Why investing in branding and advertising is needed now—especially for those brands deemed outside of “essential goods” categories like auto and beauty  • The power of design and visual communication in authentically building brand trust as we look at what comes next