Travis Lowdermilk and Jessica Rich on building a customer-driven culture at Microsoft
- Author
- O'Reilly Media
- Published
- Thu 25 May 2017
- Episode Link
- https://www.oreilly.com/ideas/travis-lowdermilk-and-jessica-rich-on-building-a-customer-driven-culture-at-microsoft
This week, I sit down with Travis Lowdermilk senior UX designer at Microsoft, and Jessica Rich, UX researcher at Microsoft; Lowdermilk and Rich are also co-authors of the Customer Driven Playbook. We talk about why failing fast is not always a good approach, sensemaking, and never losing track of the customer’s voice.
