#215 No to Fads, Yes to Structure: Challenging the Fitness Industry’s Illusions with Paulie Campbell

Welcome back to the Lisa podcast! In this episode, host Lisa Franz sits down with Paulie Campbell—entrepreneur, fitness coach, former professional bodybuilder, and gym owner—to shed light on the realities of the fitness industry. Paulie pulls back the curtain on what it’s truly like to work in fitness, how to set yourself up as a coach, and how clients can finally experience real success by focusing on fundamentals instead of fads.

From business advice for new coaches to actionable strategies for building healthier environments, plus an honest discussion on alcohol and lifestyle habits, this episode is packed with wisdom, stories, and straight-talk that will resonate with anyone aiming to elevate their health or career. Whether you’re a fitness professional, an aspiring coach, or a client seeking results—there’s something here for you.

Timestamp Overview:

• [00:00] – Introduction & Today's Focus
• [01:40] – Paulie’s Career: From Business Grad to Gym Owner
• [06:30] – Growing a Local Fitness Facility During COVID
• [12:10] – The Power of Structure: "Lack of Structure Will Yield a Lack of Results"
• [14:23] – Fads, Social Media, and What Really Works
• [19:02] – Evolving Approaches to Training & Cardio
• [24:07] – Is Fat Loss Really Hard? Why Behavioral Change Matters
• [29:51] – Environmental Influence: Friends, Family & Social Circles
• [35:05] – Setting Boundaries & Practical Tips for Real Change
• [38:55] – Moderation, Treats, and the Truth about Alcohol
• [46:15] – Advice for Coaches: Build In-Person Before Online
• [49:57] – Final Thoughts & Where to Find Paulie Campbell

Follow Paulie Campbell:

• Instagram: @coach.paulie_inc https://www.instagram.com/coach.paulie_inc/
• Website: https://www.thebar406.com/coaches/coach-paulie

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