Happiness

Viagra, gold, and happiness. What do they all have in common? They're expensive, desirable—and not always what they seem.

In this episode of NUGGETS, Pellegrino and Francois explore why happiness might not be something we “achieve” but something we’re wired to chase. From luxury cars to dopamine-fuelled rats, we look at:

• The psychology behind why most of us aren’t happy most of the time
• What we’re really buying when we shop for joy
• How marketing sells dreams, not products
• Why happiness might be more about anticipation than arrival

You’ll laugh. You’ll nod. You’ll rethink your last online purchase.

And most of all, you’ll leave with one golden reminder: Keep chasing—happily.

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