nScreenNoise – will CTV ad spend be $20B or $30B in 2024?
- Author
- Colin Dixon
- Published
- Thu 21 Mar 2024
- Episode Link
- https://nscreenmedia.podbean.com/e/nscreennoise-%e2%80%93-will-ctv-ad-spend-be-20b-or-30b-in-2024/
Advertising Perceptions says CTV ad spending will be $21 billion in 2024; eMarketer says $30 billion. Who’s right? Both could be wrong if Prime Video and political ads have a big impact.
