nScreenNoise – Why some SVOD high-churners are worth pursuing
- Author
- Colin Dixon
- Published
- Thu 20 Jun 2024
- Episode Link
- https://nscreenmedia.podbean.com/e/nscreennoise-%e2%80%93-why-some-svod-high-churners-are-worth-pursuing/
SVOD providers try to avoid customers who come for one show and then cancel. But Magid’s EVP of Global Media says a large group of high churners are worth chasing.
