nScreenNoise – why I don’t trust Nielsen’s The Gauge
- Author
- Colin Dixon
- Published
- Thu 24 Aug 2023
- Episode Link
- https://nscreenmedia.podbean.com/e/nscreennoise-%e2%80%93-why-i-don-t-trust-nielsen-s-the-gauge/
The industry is using Nielsen’s The Gauge as the source of truth on the state of US TV usage. But the vMVPD correction and linear TV problem have shattered my confidence in it.
