nScreenNoise – Interview: the opportunity for local advertising in CTV
- Author
- Colin Dixon
- Published
- Thu 19 Jun 2025
- Episode Link
- https://nscreenmedia.podbean.com/e/nscreennoise-%e2%80%93-interview-the-opportunity-for-local-advertising-in-ctv/
The decline in traditional TV has local advertisers scrambling to reach potential customers. Albert Thompson, of Walton Isaacson, says changes are needed to capitalize on the opportunity.
