nScreenNoise – Interview SphereX: Avoiding the cultural dead zone
- Author
- Colin Dixon
- Published
- Thu 03 Oct 2024
- Episode Link
- https://nscreenmedia.podbean.com/e/nscreennoise-%e2%80%93-interview-spherex-avoiding-the-cultural-dead-zone/
How do you avoid your globally distributed content falling into the cultural dead zone of regional markets? SphereX CEO Teresa Philips explains how measuring cultural distance is the key.
