nScreenNoise – Interview: LG on the future of CTV monetization
- Author
- Colin Dixon
- Published
- Thu 10 Jul 2025
- Episode Link
- https://nscreenmedia.podbean.com/e/nscreennoise-%e2%80%93-interview-lg-on-the-future-of-ctv-monetization/
How is the TV OS enabling CTV monetization? LG’s head of Content and Services explains how gaming, shoppability, super bundling, and the car are all part of the mix. This interview was recorded at the TV of Tomorrow Show, June 25, 2025.
