nScreenNoise – Can Internet TV loyalty programs cut churn and boost CLV?
- Author
- Colin Dixon
- Published
- Thu 08 Jun 2023
- Episode Link
- https://nscreenmedia.podbean.com/e/nscreennoise-%e2%80%93-can-internet-tv-loyalty-programs-cut-churn-and-boost-clv/
Churn is rampant among SVOD and FAST users, despite billions being spent on content and discovery features meant to keep them. Could loyalty programs help hold on to users longer?
