nScreenNoise - Boomers are flexing their digital media muscles
- Author
- Colin Dixon
- Published
- Thu 10 Oct 2024
- Episode Link
- https://nscreenmedia.podbean.com/e/nscreennoise-boomers-are-flexing-their-digital-media-muscles/
New data shows that Baby Boomers are on board with digital media and TV technology and, despite their advertising reluctance, are worth pursuing, even over the preferred Gen-Z audience.
