nScreenNoise – Amazon video brand purge shouldn’t stop at Freevee
- Author
- Colin Dixon
- Published
- Thu 14 Nov 2024
- Episode Link
- https://nscreenmedia.podbean.com/e/nscreennoise-%e2%80%93-amazon-video-brand-purge-shouldn-t-stop-at-freevee/
Amazon’s decision to ditch the Freevee brand and fold the content into Prime Video makes sense for the etailer. But it has more brand purging to do to fix its strategy and clear up confusion.
