Ep 13 - Chris Wickson on building and exiting Akkroo, why launching a business as a student is a great decision, and the future of B2B SaaS.

In this conversation, Chris Wickson shares his entrepreneurial journey, starting with the launch of his first business, RMP, during university. He discusses the challenges and successes of scaling the business, the transition to a new venture, Akkroo, and the lessons learned along the way. Chris emphasizes the importance of focus, iteration, and leveraging experience as a repeat founder. He also introduces his latest venture, ReelFlow, which aims to revolutionize B2B marketing through interactive video content. The conversation highlights key strategies for growth, the significance of team dynamics, and the evolving landscape of go-to-market efforts.

Keywords

entrepreneurship, startup journey, business growth, go-to-market strategy, video marketing, team dynamics, funding, scaling, early-stage startups, repeat founders

Takeaways

• Starting a business in university offers unique advantages.
• Building a team with complementary skills is crucial.
• Focus on a specific market to drive growth.
• Iterate on go-to-market strategies based on customer feedback.
• Investing in video content can enhance marketing efforts.
• Repeat founders have an advantage in networking and experience.
• Understanding your customer is key to product development.
• Early-stage startups should avoid chasing too many tools.
• Consistency in sales and marketing efforts leads to success.
• Engaging with the right personas can accelerate growth.

Titles

• From RMP to Real Flow: A Journey of Innovation
• Building Businesses: Lessons from RMP and Akkroo

Sound Bites

"There's never a better time to start than university."

"We were very naive, we knew nothing about technology."

"We started generating a little bit of revenue."

Chapters

00:00 The Journey Begins: Launching RMP

03:04 Scaling and Team Dynamics

05:58 Transitioning to Akkroo: Identifying New Opportunities

08:52 Raising Capital: The Growth Journey

11:59 Strategies for Growth: Achieving 100% Year-on-Year

14:58 Lessons Learned: Focus and Iteration in Go-to-Market

18:06 Real Flow: A New Venture in Video Marketing

21:09 Building on Experience: The Advantages of Being a Repeat Founder

23:55 Navigating the Market: Finding the Right Customer Fit

26:52 Conclusion: Connecting with Chris Wickson

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