Why do they ghost and run away?

They ghost you.
Not only men, women, dates, but also fathers, mothers, sisters, friends. So many people ghost and disappear.
It's so common, it happens so often, it's becoming so normal, it's so painful.
I honestly believe we need to talk more about ghosting.
Why people do that?? How to respond to that? How do deal with the inevitable sense of ugliness and self criticism that arise toward ourselves.
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xx
Maritè