Not The Same As Last Year

Most event organisers aren’t trying to exclude people. But when it comes to neurodivergent attendees, that’s exactly what’s happening – unless you're planning with inclusion in mind from the very beg…

Why do so many B2B panels fall flat? Why do keynote sessions sometimes miss the mark—despite having great speakers? And why is no one quite sure who’s in charge on stage?

In this episode, Clare Forest…

Swag isn’t the enemy — badly thought-out swag is.

In this short but punchy episode, Clare Forestier asks event organisers to rethink their approach to giveaways. Instead of cluttering up attendees’ l…

In this episode of Not the Same as Last Year, Clare is joined by seasoned event sales and sponsorship expert Richard Morris, who’s been transforming how sponsors show up at events for over 25 years.

F…

Gamification at events, it’s everywhere. But does it actually work? Or is it just another buzzword slapped onto an event with no real impact? In this episode of Not The Same As Last Year, I break dow…

After an unplanned (and chaotic) two-month break, I’m back with episode 32 of Not the Same as Last Year! This one’s all about Next Generation Event Goers and the shifts they’re driving in the B2B eve…

In this episode of Not The Same As Last Year, Clare Forestier discusses one of the biggest challenges in event planning today: short lead times. Whether it’s due to budget constraints, economic unce…

In Episode 29 of Not The Same As Last Year, Clare is on a mission to shake up predictable event formats. Sick of the rinse-and-repeat style that keeps sessions safe but stale? Clare introduces a rang…

In this episode of Not The Same As Last Year, we’re talking about the magic of storytelling and its crucial role in event design. Clare discusses how to use storytelling to create a cohesive, engagi…

Let's talk about FOMO — the Fear of Missing Out — and how it can quickly become dangerous at events if not handled with care.

While FOMO can be a powerful marketing tool, if you lean too heavily on i…

In this episode of Not The Same As Last Year, I'm looking at the world of trade shows and exhibitions to explore why they so often miss the mark when it comes to genuine attendee engagement.

Joining …

This episode of Not The Same As Last Year explains why repurposing event content is essential for making the most of your efforts. We’ll cover why the old excuses for not capturing and reusing conten…

In this episode Clare investigates why certain experiences, like a rock concert, keep people coming back despite the challenges — and it’s all about emotion, community, and connection.

Clare breaks d…

In this episode of Not The Same As Last Year, emcee Clare Forestier takes a closer look at who might be missing from your events — and why it matters. Clare reveals the often overlooked audiences who…

In this episode, we chat with David T Stevens, a seasoned event professional and six-time Fittest Male #EventProf, who has dedicated his career to integrating wellness into events. David shares his j…

In this episode, Clare Forestier discusses the impact of different generations on event planning and attendee experiences. She explores the breakdown of the five generations in the workplace and high…

In this episode of Not the Same As Last Year, we look into the pivotal role an emcee plays in transforming your event from just another gathering to a truly Attendee-First experience. Clare, an exper…

In this episode of Not the Same As Last Year, Clare looks into one of the biggest challenges event planners face: getting attendees to engage, especially when they seem reluctant. Drawing from her ow…

In this candid episode of Not the Same as Last Year, Clare Forestier dives into the chaos that sometimes comes with running events and how to turn those moments into wins for your attendees. Drawing …

The conversation with host Clare Forestier and guest, Event Psychologist, Victoria Matey explores how to change the status quo in event planning by incorporating brain-friendly strategies.

It discuss…