This isn’t your average business podcast.
Not Just Candle Talk is the unapologetic, unfiltered audio home for ambitious entrepreneurs, creatives, and side-hustlers ready to do business on their own terms — no fluff, no fake motivation.
Founded on real experience and raw truth, this podcast dives into the real-life challenges behind the candle business and beyond. Whether you’re just starting out or scaling your empire, every episode is packed with lessons, strategies, and mindset shifts to help you build a business and a life you don’t need to escape from.
Hey, I’m Toni, and I know what it’s like to start from scratch.
When I launched my candle business, I had big dreams but limited resources — no investors, no fancy marketing team, just grit, Google, and a lot of trial and error. I built my brand from the ground up, burned out more times than I can count, and learned to pivot, scale, and get smart about what really makes money in this game.
Not Just Candle Talk was born out of my journey — the highs, the hustle, the hard lessons — and the deep desire to have conversations no one else is having in entrepreneurship. The stuff beyond the surface. The why behind the work.
This Podcast Is For You If…
Time management is the hidden CEO skill that determines whether entrepreneurs thrive or merely survive in their businesses. We explore how poor time habits silently sabotage success while introducing…
Bad business decisions are not the end of your entrepreneurial journey; they're opportunities for growth and learning if you approach them correctly. The way you respond to mistakes separates success…
We're witnessing a significant shift as entrepreneurs increasingly return to traditional 9-to-5 jobs for financial stability, mental wellbeing, and work-life balance. This episode explores the data b…
The rush of hitting your goals, watching your launch go viral, or finally receiving recognition feels incredible—until it doesn't. That's when Success PTSD kicks in: the anxiety after achievement, th…
Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk
The sustainability revolution is reshaping how we do business, and for good reason. Whether you're running a product-based brand, offering services, or creating digital content, having a green strate…
Feeling like your business is in survival mode 24/7? You're not alone. The numbers don't lie—41% of small businesses reported profit declines in early 2025, and we're experiencing what experts call a…
Ever looked at your bank account after a "successful" month and wondered where all the money went? You're not alone. Financial chaos isn't just common among entrepreneurs – it's practically a rite of…
Ever stared down a deal that seemed completely out of reach? You're not alone. In this gripping episode, I take you behind the curtain of my most nerve-wracking entrepreneurial moment — facing a five…
Are you constantly leaving money on the table? The uncomfortable truth is that most entrepreneurs under-negotiate, guided by fear of rejection or a misplaced belief that accepting less somehow gets y…
Ever notice how entrepreneurs put peace on layaway? "Once I hit six figures, I'll rest. Once I scale, I'll breathe." But what if peace isn't a milestone—what if it's a muscle that needs daily attenti…
What happens when the lights go out but the entrepreneurial fire keeps burning? This captivating episode takes you on a journey to fictional Ebon Hollow, where three unlikely entrepreneurs—Rena, Jax,…
Have you ever felt like you're pouring everything into your business but getting nothing in return? Today's story will resonate deeply with anyone who's experienced entrepreneurial burnout.
Meet Nina,…
Have you ever felt like you're doing everything right in your business, yet somehow it's still not enough? That feeling of running uphill, alone, in silence—even as you check all the entrepreneurial …
Ever found yourself asking, "Why am I even doing this?" in your business? You're experiencing what I call a purpose crisis – a critical turning point where the passion that once fueled your entrepren…
Ready to break free from financial mediocrity? The wealth landscape has transformed dramatically, and what worked for previous generations won't cut it anymore. In this revealing episode, we pull bac…
The business landscape has shifted dramatically, and the message is clear: those not leveraging AI aren't just falling behind—they're already behind. This candid, eye-opening discussion strips away t…
Ready to break through the boundaries of physical business and explore the new digital frontier? The metaverse isn't just buzzword territory for tech giants—it's rapidly becoming the next essential m…
What happens when the business you started with passion becomes the very thing draining your energy and bank account? Beyond the glossy Instagram posts and six-figure launch screenshots lies a realit…
Ever scrolled through those "quit your job and make six figures from your laptop" posts and wondered if they're selling a dream or reality? This raw, unfiltered discussion tears down the glamorous fa…